I closed a $2.6M TCV deal I never would have uncovered without this method, and we found another $500K in opportunity in the same motion.
Private AE coaching + free deal diagnosis
Fix the deals that are slipping.
Alpha Selling helps enterprise AEs build a sales process that gets to power, quantifies business value, and controls the next step. Run the free BVPR diagnosis or apply for coaching with Brandon Clauser.
1:1 AE Coaching
Team Training
BVPR Deal Diagnosis
Book + Field Manual
#1
AE division performance at Salesforce and Workday
$13.75M
Net-new enterprise deal experience
162%
Client quota month using Alpha Selling ideas
SalesforceWorkdayHubSpotOracleMicrosoftAsana
SalesforceWorkdayHubSpotOracleMicrosoftAsana
The primary offer
Private AE coaching for reps who need deal control now.
Alpha Selling is built for active pipeline, not passive course consumption. Brandon helps serious AEs inspect real opportunities, reach power, quantify business value, and control the next move before the deal drifts.
Private deal strategy
Power access planning
Business-value discovery
CFO-ready next steps
Alpha Selling results
I'm at 125% overall, and hit 180% in April and 162% in May. A lot of that came from Alpha Selling ideas and strategies I brought directly to customers.
Our sales team is already telling me they're closing deals using the methods and strategies from Alpha Selling.
Watch this first
See how Brandon thinks about deal control.
Start with the free training, then use the BVPR tool to turn the methodology into a diagnosis for your own pipeline.
Watch this first
Hear it from enterprise sellers
$2.6M
$13.75M Stakeholder Mapping
Brandon breaks down the stakeholder process behind a massive enterprise deal.
Watch on YouTube
$2.6M
Salesforce AE Case Study
Enterprise Salesforce AE closes a deal no one else could.
Watch on YouTube
$700K
CEO Pipeline Case Study
How a CEO built $700K in pipeline and closed $95K with Alpha Selling.
Watch on YouTubeSales process content
The method is already showing up in the market.
Explore the core Alpha Selling topics that turn interest into a coaching conversation: quantified value, hidden stakeholders, demos, prospecting, quota performance, and timeline control.
Free coaching diagnostic
Generate your Business Value Power Rankings.
Give the tool your company, offer, buyer, and blocker. It returns a personalized deal-control diagnosis and the next Alpha Selling move, then gives serious sellers a path into coaching.
Sample output
Your BVPR report appears here.
The live version generates account-specific priorities and discovery questions in Brandon's methodology.
Why Alpha Selling wins now
Buyers changed. Generic sales training did not.
Get to power
Stop letting champions carry enterprise deals alone. Build paths to economic buyers, technical power, and internal consensus.
Rank business value
Convert vague pain into executive-level financial priorities, operational stakes, and board-ready urgency.
Control the next move
Replace passive follow-up with clear mutual action, deal risk inspection, and crisp business-case execution.
The field manual
Alpha Selling
Deal Control for the modern enterprise AE
The field manual
Read the method, then bring your deals into coaching.
The book is the low-friction entry point into Alpha Selling. It introduces the deal-control framework, then routes serious readers into the BVPR diagnosis, private coaching, and team training.
Book checkout via Stripe
Free BVPR diagnosis after purchase
Apply for private deal strategy
Proof, not promises
Premium proof beats loud promises.
I closed a $2.6M TCV deal I never would have uncovered without this method, and found another $500K in opportunity.
I'm at 125% overall, and hit 180% in April and 162% in May.
Our sales team is already telling me they're closing deals using the methods and strategies from Alpha Selling.
Choose your path
Every path points toward better deal execution.
Diagnose your deal
Run the BVPR to surface value gaps, power gaps, and next-step risk.
Watch the training
See the Alpha Selling lens before you bring active pipeline into coaching.
Read the field manual
Use the book to learn the framework and identify where your process leaks.
Apply for coaching
Bring the opportunity, the blocker, and the goal. Brandon can pressure-test the path.
Private coaching and teams
Apply to work with Brandon.
This is for enterprise AEs, founders, and revenue teams who want hands-on coaching around active deals, sales process, and business value execution.
Common questions
For AEs and teams evaluating Alpha Selling.
What is Alpha Selling?
Alpha Selling is a modern enterprise sales methodology focused on deal control, business value, power access, and execution in complex buying committees.
What is a BVPR analysis?
Business Value Power Rankings identify the buyer priorities most likely to create urgency, executive attention, and financial justification.
Who is this for?
Enterprise AEs, strategic mid-market reps, founders selling larger deals, and revenue teams that need stronger deal inspection.